Red Bull MusicGlobal Brand Identity
In 2018, Red Bull consolidated all of its music activity under one identity. As Global Head of Brand & Creative, I have been leading the implementation and guideline setting of the identity for all global local markets, working directly with local teams and their partner agencies to ensue consistency in brand hierarchy and communication. The resulting system is one that is consistent and clear, yet allows for flexibility to speak endemically and respectfully to and with local creative communities.
Below are just some of the many examples of the unified global brand coming to life.